Location events provide essential insight to guide feature enhancements, content development and marketing programs.
Image credit: Bruno Sánchez-A Nuño, licensed under Creative Commons
Fly Labs wants to identify places that users record lots of video, such as scenic lookout points.
Image credit: Marketingland
HangIt can display a rich message to users who swipe a notification. Rich messages are HTML5 formatted so that full web applications can be delivered, including embedded audio and video.
The United States Tennis Association achieved a 32% conversion rate on a last minute ticket offer made to its app users. 2
The offer combined a push notification and a rich message including video and a button to “Buy Tickets Now.” Recipients were targeted based on current proximity to Billie Jean King National Tennis Center in New York, previous presence at the venue and having previously checked for tickets in the app.
From either a rich message or local notification, app users can be deep linked back into your app.
Users of Rabobank’s My Order can pay for parking with the app, but many didn’t. Rabobank increased awareness and usage of this feature by sending a notification when users entered a participating location (eg, city, neighborhood).
Forty-three percent of recipients swiped the message to open the app where a further twenty-nine percent entered a license plate number and a parking booth number to start parking.3
Image credit: MyOrder BV
Apps from Walmart, Lowe’s, and Dick’s Sporting Goods use proximity to a retail location to trigger an in-store mode.
Walmart’s in-store mode is “aimed at keeping Walmart shoppers buying from Walmart, even when what they want isn’t in the store and a rival outlet is just a few taps away in the palm of their hands.”4 In-store mode allows users to find items by their aisle location, browse the store’s local promotions, and use Savings Catcher to compare prices with local competitors.